Your website should work as hard as your kitchen
I redesign restaurant websites so more visitors become orders, reservations, and catering inquiries
Serving restaurants in the Albany, Saratoga, and Clifton Park area
Your website should work as hard as your kitchen.
I redesign restaurant websites so more visitors become orders, reservations, and catering inquiries.
Ex-Teachable & Goldman Sachs · +27% conversion · +12pt lift · 2x faster checkout
Most restaurant websites leak money
Your homepage gets hundreds of visits a week. How many of them actually become orders or reservations?
For most independent restaurants, the answer is “way fewer than it should be” — and the reasons are fixable.
❌ Buried order buttons
❌ Reservation flows that take 8 taps
❌ PDF menus no one can read on their phone
I fix those leaks. One funnel at a time, with measurable results.
Services
I run focused engagements on the three funnels that actually move restaurant revenue. Pick the one that’s costing you the most, or start with a free audit call and I’ll tell you where to focus.
More Online Orders
For restaurants losing takeout revenue to a clunky site
I redesign your mobile homepage and ordering flow so customers can go from “what’s for dinner?” to “order placed” in a few taps.
Includes:
✅ Mobile homepage redesign
✅ Sticky action bar + order CTA hierarchy
✅ POS/ordering platform integration (Toast, ChowNow, etc.)
✅ Order tracking setup
Starting at $3,500 · 2–3 weeks
More Reservations
For full-service restaurants losing bookings to friction
I redesign your reservation experience so guests can book in under 30 seconds.
Includes:
✅ Mobile homepage integration
✅ OpenTable/Resy embed optimization (or a direct booking path)
✅ Microcopy that converts visitors into bookings
Starting at $2,500 · 2 weeks
More Catering & Events (coming soon)
For restaurants sitting on untapped high-margin revenue
A single event booking is worth a month of takeout orders — but most restaurant websites bury their events offering in the footer. I’ll be rolling out this engagement after my current client work wraps.
Want to be first in line?
Not sure where to start?
Book a free 15 min call. If I can’t see a clear path to more revenue, I’ll tell you — no pitch.
How it works
1. Quick audit (15 min)
I review your site and identify where customers drop off.
2. Focused redesign
We improve the key conversion points — ordering, reservations, or catering.
3. Launch & measure
We ship improvements and track results.
Recent work
Pasta Pane — Italian restaurant in Clifton Park, NY
Mobile homepage redesign focused on increasing online orders. Before/after case study coming soon.
Conversion expertise — now applied to restaurants
Former product designer at Teachable, working on growth funnels used by thousands of creators.
Results included:
• +18% trial-to-paid conversion
• +14% card entry rate
• 7-figure revenue impact
Now I’m applying the same conversion principles to restaurant websites.
About me
I’m Nio — a product designer based in NY. I’ve spent my career making digital experiences convert better for the people using them. I started working with restaurants because I got tired of seeing neighborhood spots I love lose business to sites that weren’t pulling their weight.
Growth experiments in a SaaS product and growth experiments for a restaurant homepage turn out to be more similar than people think — and restaurants get a lot less design attention.
Working with restaurants across NYC, the tri-state area, and upstate NY.
Ready to find out what your site is leaving on the table?
Book a free 15-minute audit call. I’ll walk through your site with you, show you where the leaks are, and tell you what’s worth fixing. No pitch, no obligation.
Or email: naomi.tenenini@gmail.com (goes to me, Nio)