Real businesses, real problems

Every business I work with is different, but the shape is usually the same: something is quietly costing you time or money, and it’s hard to see clearly from the inside. Here’s what that’s looked like in practice.

Nature of Skin Consults

Jasmine Smith, solo esthetician

Her booking system, website, and product store didn’t talk to each other, and the back end of her business had become something she dreaded. We built a tech stack that actually fit how she works — and she used it to relaunch.

Finocchio

Mike De Socio, queer newsletter writer with a paid tier and community

His paid tier was working and the data couldn’t explain why. We talked to his readers and found out that two of our three going-in assumptions were wrong — including one that changed what he’s actually selling.

Book a free 30-minute chat, or send me a note. Either way, I’d love to hear about what you’re building.

I turn the chaos of running your business into clarity, and that clarity into growth.